Laima brand color is red. Its origin is historical and it symbolizes love and passion of taste.

Laima logo on red background can be used without circular shape only if the background is in homogeneous red color. Red background is important for brand awarness.

This is additional logo. The logo with gold letters is usable only to product packaging collections. It should not be used for advertising and corporate materials.

Gold letters logo on red background can be used without circular shape only if the background is homogeneous red.

This version of Laima logo can be used only on homogeneous red background. It imitates the emboss and can be used only on packaging collections.

Such use of logo is possible only in special cases where it is necessary imprint or extrude into the material, for example - in chocolate.

Black & White logo can be used only when no other color can be printed. The logo without a circle can be used only in a cases where the background color exceed 80% of black.

Free space around logo indicates the area where no extraneous graphic objects can appear. It also shows how close the logo can be to the material border.

Laima logo can be used together with brand slogan in three positions - right, left and centered, depending on the placment on the visual material (logo with slogan on the right side must be used when it is placed on left side of the material, logo with the slogan on the left side must be used when it is placed

on right side of the visual material, logo with centered slogan must be used when compsoition on the visual material is centered). The size and distance of slogan is defined and cannot be changed. The logo without a circle can be used only in cases when background color is homogeneous.

Black & White logo with slogan can be used only when no other color can be printed. The logo without circle can be used only in cases when background color exceeds 80% of black.

Main font for Laima brand communication is LetoSans Regular. However, Thin or Bold variation of the Leto Sans font family can be used for graphical purposes.