Brand Story
Mission
Only Laima believes world would be better place if there would be more sweet and happy moments in our everyday life.
Brand Essence
Love for confectionary and sweet moments for more than 150 years.
Brand disclaimer
Laima – Latvia’s favorite confectionary brand for more than 150 years that fulfils peoples life’s with true love and sweet moments.
Benefits
With Laima it is easy to show true care and love to those we treasure. It fascinates with delicious, sweet moments in everyday life. Laima has the widest range of sweet
products and can offer something for any occasion or specific needs. Laima gives literally something to hold onto so you can feel safer ithose important moments.
Reasons to believe
Local masters of chocolate have created and developed Laima brand and most tasty confectionary products. For more than 150 years it has been
with Latvia’s people throughout different times and changes. Laima is and will be a part of Latvian identity and culture.
Brand Personality
Laima is a lifetime companion that is right there when you need it to delight yourself and others.
Laima is for sharing and creating a relaxed atmosphere through happy, sweet moments.